PressEnter Group has strengthened its senior management team with the appointment of Philip Bell as chief commercial officer (CCO).
In his new role, Bell will have responsibility for devising and implementing both short- and long-term strategies for commercial and business development.
Bell joins PressEnter from London-based affiliate marketing company QiH Group, where he served a 10-month spell as head of partnerships.
Prior to that, he worked in various roles for Argyll Entertainment before the business was acquired by Esports Entertainment Group, where he eventually became VP of commercial.
Bell began his iGaming career back in 2009 as an advertising executive at Ladbrokes.
“Taking on the role of CCO at PressEnter Group is both an honour and an adventure,” said Bell.
“I am genuinely delighted to be part of this forward-thinking business during such an important chapter in the company’s future.
“I look forward to helping drive innovation and faster growth, and will ensure that PressEnter Group continues to be a trailblazer in the industry,” he added.
PressEnter Group completed a successful management buyout at the end of 2022, which saw CEO Lahcene Merzoug also become executive chairman.
Since then, the focus has been on optimising operations and fostering an entrepreneurial culture across the company, according to Merzoug.
The company powers brands including Just Spin and Neon Vegas, as well as Nitro Casino, Ultra Casino and Rapid Casino.
Commenting on the appointment, Merzoug said: “Philip has an incredible track record of success across the organisations he has worked for, and we can now leverage this as well as his experience, skills, and natural talent as we continue to drive growth at PressEnter Group.
“We have an incredibly strong senior management team in place, and Philip is a great addition to this.
“I look forward to working with him closely over the coming months to not only meet but exceed our targets for success,” he added.